Partnerships
Partner with something worth being part of
Partnership with the Institute is proposed as a genuine commercial relationship: defined rights, measurable impact and long-term association with a facility built specifically for women’s and girls’ sport.
Opportunities
Four routes to association
Rights packages would be developed individually. The structures below indicate the shape of what is proposed rather than a fixed rate card.
01
Principal naming partner
Association with the Institute as a whole: the building, the campus identity and the organisation’s public voice. A single, long-term relationship with a genuinely distinctive asset in women’s sport.
- Institute naming rights
- Principal position across the estate
- Category exclusivity
- Board-level engagement
02
Facility partner
Naming and association with a defined part of the building or campus, from the women’s gym or performance hall to the Rooftop Club, conference suite or an individual pitch.
- Named facility rights
- Signage and digital presence
- Hospitality allocation
- Content and access rights
03
Programme partner
Support for a defined activity rather than a space: the academy pathway, schools and community programmes, coach education, the crèche or the participation and health work.
- Named programme association
- Measurable social-impact reporting
- Staff engagement opportunities
- Co-branded communications
04
Supplier and technical partner
Relationships with organisations supplying equipment, technology, nutrition, medical services, kit or professional expertise, on commercial or value-in-kind terms.
- Preferred-supplier status
- Product visibility in a live performance setting
- Case-study and testing collaboration
- Trade and referral routes
The case for partners
Why associate with the Institute
A growth market, not a gesture
Women’s football and rugby are among the fastest-growing properties in British sport, with audiences that are younger, more engaged and demonstrably more receptive to the brands that supported them early.
Meaningful, evidenced impact
Participation, education, childcare access and health outcomes can be measured and reported, giving partners substance rather than a logo on a hoarding.
Year-round visibility
Gym members, academy families, conference delegates, clinic patients, event guests and rooftop diners give partners a presence across the week, not only on match days.
Regional leadership
The Institute is proposed as the leading facility of its kind in the North of England, and the partners associated with it would be visible in that story from the beginning.
Start a conversation
Partnership discussions are open now
Early partners help shape what the Institute becomes. Tell us what you are looking for and we will respond with a considered proposal.